The first challenge, when seeking to manage your stakeholders better, is to identify them. Opines that if there were many homeless dogs, they'd want the charity to pick up and care for them as it helps the community and the dogs within that community. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. Focus on seasonality improvements such as season contracts and bases. Page 8 of 50 - About 500 Essays Powerful Essays . . This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. Explains the decision-making process in place, reflecting the first three principles and giving due weight to the stake holders. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. EasyJet Company's Strategic Analysis and Marketing. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. "Easyjet stakeholder mapping" Essays and Research Papers. The Y axis represents the spectrum of involvement from high at the top to none at the bottom. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. It is based on the low-cost, no-frills model of the US carrier Southwest. This has been clearly captured in the vision and the mission statement of this company. if the negotiation fails, the situation usually culminates in a strike. Secondly, the airline has a good market share in Europe. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). False. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. These include the emerging technological trends in the market. Explains that a single monopoly is one organization that holds 100% of the market share. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. In essence, it gives a reflection of the confidence that the customers have in this company. What we do. Your company's leadership team, for example, is usually very invested and very influential when it . Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. The tools of stakeholder analysis mean that this is not a major problem for management. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. 2. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. Good Essays. The strategic objectives which have been put into focus with this company are cost. 1. IvyPanda. It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. I have 25+ years' experience . Digital Marketing and Social Media Strategy Analysis Report. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. It is also worth noting that all the booking on this airline are made via email or telephone. . Process. 2. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. Opines that a large investment is needed to strengthen and expand the market share. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. Widely used in project management, stakeholder mapping is typically performed at the beginning of . Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. This allows you to easily see who can influence your project and how each person is related to the other. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. In 2005, the company had transported over 29 million passengers. In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow the total discounted cost stream is 10.5 billion. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Or you could illustrate who the external stakeholders are that influence your business. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. This core business entails many aspects which include ticketing, marketing, planning and sales. 2. In this case, EasyJet faces the same challenge as a company in Europe. Investing in new generation fleet to replace older types drives economic value, lowering fuel and maintenance costs. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis. There are several strategic options which are available for this airline. Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Modern aircraft fleet with unparalleled network, 1. : MIT Press, 1962) EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. One of the major components that helps the company in delivering a unique customer experience includes its operating modern fleet of Airbus A320 family aircrafts, with EasyJet owning around 70% straightaway. Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke So, here, I want to share with you my favorite 6 Stakeholder A. This increased competition and consequently more people began using air travel as their preferred mode of travel. Links to a report on the increasing number of travel agents. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. Explains union dues and initiation fees are one of the major cons for unions. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. The table on financial analysis provides a reflection of past performances. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. Developing the range of ancillaries on offer such as the Inflight retail proposition. We are a low-cost European point-to-point airline. 2. they understand the importance of workers doing their duties in conducive conditions, but they champion for the rights of employees against management unjust exploitation. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. Need a custom Essay sample written from scratch by Local community and pressure groups. Figure 22: Balance scorecard (a) for . Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. This can be attributed to the nature of economic trends plus the growing technological innovations. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. That's too much for a short video. this is unlike nonunion workers who are considered "at-will" employees. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. This is because of the high costs which are associated with running the airline. Reach thousands of academicians and corporates across the globe. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Best Essays. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. Sort By: Satisfactory Essays. Home; About. The Annual General Meeting will be held on Wednesday, 23 December 2020. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Opines that owners would want a successful charity that receives donations to help them be successful. The company has invested in the efficient use of airports. Gives Your Project Basic Structure. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. These monopolies denied other interested stakeholders from actively taking part in the industry. Define your stakeholders. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. Unions were once seen as an organizer of labor rights but they play a key role in management as well. Segmentation, Targeting and Positioning (STP) Analysis Report. Implementing any major strategic exercise requires insight and focus. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. Conclusion 17 7 . Explains how the model was generated using per-passenger revenue information for simplicity and clarity. they aim to be considerate to their neighbour while delivering value to customers. IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. easyJet holidays is on track to meet the medium-term target of 100m+ PBT. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. Lastly, changing market tastes affect the market trends. Keep it up! Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. There are so many benefits you get from the proper implementation of stakeholder analysis. This is IvyPanda's free database of academic paper samples. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. The airline industry is an industry which is growing to greater levels. 3.2. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). Describes the roles of key players like owners, board of directors, and staffs. <br><br><br>Specialities/Key skills: <br><br>Logistics & Supply Chain - Distribution & Network design, Strategy, Critical thinking, Business Analysis, EXIM and Customs clearance, Change management, objective & data driven decision making, stakeholder management and communication, problem solving, PRINCE2 project management, risk analysis, direct and indirect people management, advanced excel | Learn more about Vamsi Krishna Paradarami's work .
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